Web Marketing For Dummies

Web Marketing For Dummies leverages your offline knowledge of marketing into mastery of the Web. Because I’ve written this for owners of small businesses, where cash is king, I suggest dozens of free to low-cost guerrilla marketing ideas that you can try online.

There is no simple formula that says shoe companies should use this Web marketing method and architects should use that one. I urge you to keep a picture of your customers or clients in mind as you read this book. If you always ask yourself whether a particular method would appeal to your target market, you’ll make the right decisions. Answer your customers’ question, “What’s in it for e?” and your Web marketing plan will work magic for you.

Blog Marketing

Blogging is a communication tool, a marketing technique, a listening device, and a way to interact directly with customers one-to-one on a global scale. A business can learn a lot by reading blogs to determine what customers and non-customers alike are saying about the business. Your business can benefit by using blogs to spread the word about what your company has to offer its customers and to gain immediate feedback from customers.

Perhaps you’ve seen blogging featured on the covers of major business magazines, or you’ve started seeing notices about blogging conferences around the world. Perhaps you are simply curious about this tool that could revolutionize the way you think about your customers and conduct business. No matter where you’re at in the spectrum, this book is for you. If you are interested in the future of your company, you need to understand blogging. (page xi - xii)

Starting Photography

Langford’s Starting Photography is a hands-on book for those photographers just starting their love affair with photography. It equally suits shooters with entry and mid-priced level film and digital cameras, students at school or college using photography as part of art courses as well as those involved in other formal studies, such as the City & Guilds Certificate in Photography. The skills and knowledge presented in the book show you how to take and make great photographs using a highly visual step-by-step approach. Langford’s Starting Photography gently guides new photographers from tentative beginnings through wobbly first steps to a level where they can confidently create their own great pictures. The photographic examples scattered throughout the text are chosen to encourage and challenge the reader, as they are all within the technical capabilities of beginners with modest gear, such as compact or single lens reflex (SLR) cameras (preferably with manual controls), and the knowledge and skill provided within. (page vii)

Administering Data Centers

This book explains technologies deployed within data centers. This includes facility setup, network configuration, power layout, servers, storage, data-center consolidation, disaster recovery, and voice over IP (VoIP). It describes datacenter management, such as security, server administration, capacity planning, clustering, and fault tolerance. The book covers architecture, implementation, and management details. Implementing high-availability systems, one of the key topics in this book, is an essential step toward achieving any “always-on” service. (page xiii)

Secure Your Network For Free

You may be looking for inexpensive ways to solve a security problem and want to know more about the free tools that are available.This book will guide you to some of the best free solutions. In some environments, taking the initiative and implementing any type of security measures can get you in trouble; even with the best planning, problems can arise.This book will help you gain the support you need in order to implement a cost saving solution. Whether you are the person implementing the changes and need to “sell” the solution to your manager, or you’re the person making the decisions and need to understand the true implications of a particular “free” solution, this book will help you find solutions to your security problems. (Page 2)

Developers Guide To Web Application Security

To create a defense, you must try to understand where these attacks could originate, from whom, and why they would target you.Your systems and applications can be targeted or chosen randomly, so your defense strategy must be comprehensive and under constant evaluation. If you can test and evaluate your programs by emulating attacks, you will be more capable of finding vulnerabilities before an uninvited guest does so. Hackers range from inexperienced vandals—just showing off by defacing your site—to master hackers who will compromise your databases for possible financial gain. All of them may attain some kind of public infamy.
Throughout this book, you will be given development tools to assist you in hack proofing your Web applications.This book will give you a basic outline for approaches to secure site management, writing more secure code, implementing security plans, and helping you learn to think "like a hacker" to better protect your assets, which may include site availability, data privacy, data integrity, and site content. (Page 2)

Hacking For Dummies

Hacking For Dummies, 2nd Edition, is a reference guide on hacking computers and network systems. The ethical hacking techniques are based on both written and unwritten rules of computer system penetration testing, vulnerability testing, and information security best practices. This book covers everything from establishing your hacking plan to testing your systems to plugging the holes and managing an ongoing ethical hacking program. Realistically, for many networks, operating systems, and applications, thousands of possible hacks exist. I cover the major ones on various platforms and systems that you should be concerned about. Whether you need to assess security vulnerabilities on a small home office network, a medium-size corporate network, or across large enterprise systems, Hacking For Dummies, 2nd Edition, provides the information you need. (page 2)